24/7 — Client Support

+1(304) 900-6229

Week 6: Draft 3Pricing StrategyRecommend value-driven pricing for your company’s product. · Estimate the BEP for your company’s product. What pricing

Week 6: Draft 3

Pricing Strategy

Recommend value-driven pricing for your company’s product.

· Estimate the BEP for your company’s product. What pricing implications does your BEP present for achieving a short- or long-term ROI?

· Is your product’s price relatively elastic or inelastic, and what implications does price elasticity present for your product? For example, how might its price elasticity affect sales volumes, inventory costs, price adjustments, and so forth?

· What is the best pricing strategy for your product and why?

Distribution Strategy

Recommend a distribution plan for the new product.

· Considering your company’s product from a strategic perspective, would you recommend creating a wholesale distribution channel, focusing on retail distribution, or using a multichannel approach that incorporates both wholesale and retail distribution?

· What types of retailers or wholesalers (or mix of both) would you recommend using?

· Given your recommended distribution channel strategy, what decisions about the retail or wholesale marketing mix must be made to form a viable retailer or wholesaler marketing strategy?

Strategic Marketing Brief

The Course Project is a strategic marketing brief and summary presentation for a new product. Similar to a complete marketing plan, the brief includes topics such as the marketing mix and promotional mix. In contrast to a marketing plan, the strategic brief communicates these and other topics to a different audience. It addresses senior executives and investors rather than managers and frontline workers. As such, your brief will focus on 
why your marketing organization is doing what it is doing, rather than the details of 
what it is doing and 
how.

Although you will discuss tactical activities such as advertising and breakeven point, strive to communicate a high-level strategic perspective with your writing. To help gain that perspective in the context of marketing, be sure to watch the Week 2: PlayPosit, which discusses strategic leadership using marketing examples that have turned into goods, services, and ideas that are still in market today. As you watch the PlayPosit, focus on the question posed: Why does a product exist?

Begin by selecting a product and company to use as an example throughout the brief. By using one product and company, the research, organization, and presentation of your recommendations will be easier. Your product and company can be imaginary, or a business you would be interested in starting, or an existing product and company that are in market today. The product can be B2C or B2B, and the company can be any organizational structure. The product and company are not important, because they will merely serve as examples. That is to say, you’ll include the 
what and the 
how, but you’ll focus your writing about the 
why.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Discussion Post 1-Why is ethical behavior so important in the field of finance? Provide two business examples (one positive and one negative) that speaks to

Discussion Post 1-Why is ethical behavior so important in the field of finance? Provide two business examples (one positive and one negative) that speaks to how ethical decisions impact company reputations. Describe how ethical choices positively reflect the Christian worldview in business. 2-Should cryptocurrency be regulated? Explain your answer.

Hillary HoustonPasta Amore Rebranding Strategy: Embracing Health, Sustainability, and the Modern Italian Family Abstract: This report a

Hillary Houston Pasta Amore Rebranding Strategy: Embracing Health, Sustainability, and the Modern Italian Family Abstract: This report analyzes the rebranding of Pasta Amore, an Italian restaurant franchise aiming to adapt to evolving market demands for health-conscious, sustainable, and modern dining experiences. Through customer and target audience analyses, as well as

Module 8 Sustainability in a Global Economy Case Study: Sustainable Development Goals: Global Social Impact Report For your case study, you will develop a

Module 8 Sustainability in a Global Economy Case Study: Sustainable Development Goals: Global Social Impact Report For your case study, you will develop a Global Social Impact Report. You will analyze the sustainability initiatives linked to the Sustainable Development Goals (SDGs) outlined by the United Nations and specifically applied to the airline

Module 8 Sustainability in a Global Economy Discussion: Sustainability You have been working on your case study on airline sustainability. Post a summary of

Module 8 Sustainability in a Global Economy Discussion: Sustainability You have been working on your case study on airline sustainability. Post a summary of your findings. Make sure that you include your references and they are written in APA format. Discussions in this course adhere to strict requirements. To receive full credit, your initial

Module 7 International Business Operations Discussion: Cultural and Political Influence of Brazil, Russia, India, China, and South Africa (BRICS

Module 7 International Business Operations Discussion: Cultural and Political Influence of Brazil, Russia, India, China, and South Africa (BRICS Countries)  Your organization is looking to understand the potential influence that BRICS countries (Brazil, Russia, India, China, and South Africa) will have on the world’s global markets over the next three years. Utilizing